DOWNLOADABLE TRAINING COURSES
(Available to Interiority Complex B2B Network Members Only.)
COURSES ON-DEMAND...
Insider Marketing Secrets
Take advantage of the INTERIORITY COMPLEX® simple, yet successful and proven marketing system suited perfectly for stagers, decorators, and window covering dealers on a shoestring budget. Course topics include:
•Our proven marketing systems.
•Why you must have a marketing plan.
•How to set a realistic marketing budget.
•Daily marketing activities that work.
•Our secret to being INVITED to speak before the top agents in our market AND getting paid to do it.
•Our secret to getting our company advertised directly to the real estate community without paying a dime to do it
Plus receive the following documents:
- A sample marketing calendar you can customize.
- A sample marketing plan template.
- Our signature form, system and process for conducting a winning, memorable and productive Realty office presentation.
(This is a 1 1/2 hour course.)
"I loved the marketing plan template that I received in the Insider Marketing Secrets course. It made the preparation of my marketing plan less intimidating and so much easier."
Donna Dazzo
Designed to Appeal
The Secrets of Staging to Sell - Available Now!
So you know the concepts of good design and you know how to create a beautiful space, but do you really know The Secrets of Staging to Sell? Do you know how to effectively communicate home staging strategies and statistics to Realtors and sellers? It's one thing to know how to design a space to sell, it's another to be able to position yourself as an industry leader, community expert and respected professional. This 3-hour course is like no other staging course. It will give you the confidence to sell your ideas and services. Note to students: Our main area of focus for this course is not HOW to stage. This course is for professionals who are ready to take their business to the next level. •The true Definition and Objectives for real estate staging.
•How to position yourself as an expert and separate yourself from the competition.
•The Science & Psychology of Staging.
•Qualities of a Professional Real Estate Stager.
•Verbiage for explaining the "why" to your clients to ensure their cooperation.
•Know the areas Improvement with the highest return on investment.
•Top 10 Most Common Mistakes Sellers Make.
•10 Things Sellers Can do Today to Sell Their Home Faster and For More Money.
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6 Staging Mistakes Realtors Make
•Hints, pictures and tips on some of the most important areas of the home.
•Before and After Photos.
•Q&A Session
•At the end of this course you will be armed with information that will help you to educate the real estate community and home sellers on why staging is a step that can't be missed when marketing a property.
This is a 2-Part Course (One & 1/2 Hours each)
Window Coverings 101: A 4-PART ONLINE WORKSHOP - available now!
Part I - Hard Window Treatments•Options, products, and specs.
•Inside mount vs. outside mount.
•Best products to carry.
•Applications and functions of each product.
•Features & upgrades; motorization & more.
•Trouble spots and tricky applications
Part II - Soft Window Treatments
•Custom drapery designs, styles and basics
•Hardware: Applications and specs
•Best Products
•Terminology
•Color, design & fabric specs
•How to estimate costs
Part III - Marketing & Sales Systems
•Marketing & selling your new products
•How to advertise and market your business
•How to schedule and conduct an in-home consultation.
•How to create a winning sales system
•Proven formulas for success
Part IV - Ordering to Installation
•Measuring, Ordering & Installation
•How to measure without mistakes
•Typical delivery timelines
•What to expect from a warranty program.
•How to handle the installation process.
*4-part course - approx. 1 hour each.
Color Consultations De-complexified - available now!
The INTERIORITY COMPLEX® 7-Step Process to Help You and Your Clients Overcome Chromaphobia, Paint-aholicism and Fear of Color Commitment. Topics we cover are:- Mastering the basics of color.
- Knowing & Understanding the Nuances of Color.
- Paint colors for dwelling vs. colors for selling.
- Steps to a Successful Color Consultation.
- Educating yourself and your clients on color.- Color exercises you can use to enhance your ongoing knowledge of color.
- Plus...Colors that Sell (Color names & numbers you can use!)
Pricing Strategies for Interior Designers & Stagers - Available Now!
Are you worried that you are under priced or overpriced? Are you struggling to determine the best price structure for your products and services? In this course, we share the key elements that will help you to price with confidence.From pricing objectives, to pricing strategies, we deliver this information in a frame work that is easy to understand.
You will walk away with information that you need to understand exactly how you need to price your products and services so that you are profitable and successful.
Course topics include:
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The Price is Right. Or IS it?
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The Four C's of Pricing
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Let's talk Floors & Ceilings (not finishes & colors!)
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How to Create a Planned Model for Economic Success for YOUR biz.
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An exercise to help you determine whether or not to carry & store inventory
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The Discipline of Market Leaders
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Pricing Methods & Pricing Strategies
Plus, you receive the following customizable forms for your business:
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A Sample Balance Sheet & Cash Flow Statement
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A Sample Profit & Loss Statement You Can Customize
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A Competitive Market Analysis Form